Fashion
E-Commerce
2022
Branding
Logo Design
Web Design
Beautiful fashion for girls and women. anto&mama is a brand born out of a mother's love for her daughter, Antonia. With a passion for designing and sewing clothes, the brand offers conscious, comfortable, and timeless fashion for girls and women. The clothes are carefully crafted in ateliers in Berlin and Poznan using natural and certified fabrics, ensuring environmentally friendly production.
Fashion
E-Commerce
Branding
Logo Design
Web Design
2022
The mission was to design and develop the logo and online store for this young fashion label. The logo needed to be simple, memorable, and symbolize the mother's love for her daughter, Antonia, and her passion for designing and sewing clothes.
After discussing the initial sketches, we decided to adopt a geometric and minimalist style for the brand's typography. To achieve a harmonious composition and memorable appearance, all letters and the symbol were individually designed and crafted.
The symbol itself cleverly combines a heart and the ampersand (&) to represent the brand. Both the symbol and typography were fine-tuned until the ideal thickness and appropriate white space were achieved, ensuring legibility at all sizes. Additionally, a subtle curve was incorporated into the letter "t" of the brand name, resulting in a captivating and easily recognizable typeface.
The online store is simple, functional, and designed to showcase the high-quality product images to their best advantage. For easy management and control of translations in three languages, the Weglot API (Application Programming Interface) was used. The sections—Home, Shop, Girls, Women, and the shopping cart—have a flexible structure and can easily adapt to extending product lines.
The store was created using Webflow's integrated shop system, which was then customized to meet the brand's specific and individual requirements. The checkout process offers four payment options: PayPal, Apple Pay, credit card, and bank transfer. The website can be managed using Webflow's integrated CMS.
Whether you want to create a digital product from scratch, improve on your existing one or are unsure where to start. We would like to know what you are working on and what we can help you with. Let’s get in touch and find out!
